Penn’s Landing Park

A park for the people.

Overview
The new Penn’s Landing Park (due for completion in 2028) is a 11.5-acre park and civic space that will connect the city of Philadelphia to the waterfront. It will transform a brutalist concrete sprawl into rolling green space with something for everyone and then some. A project this momentous for the city needed a brand identity and wayfinding system to match. We needed to invite people from every neighborhood far and wide and help them get where they needed to go once they arrived. It needed to express itself as a welcoming and magical place to explore while seamlessly blending into the thoughtful park architecture and grounds.

Project Information

2021 | J2
Designer — Ronnie Alley
Designer — Sam Cush
Motion — Devon Burgoyne
CD — Cara Cox
CD — Jason Rothman

Brand Identity
Campaign Development

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Santa Barbara Botanic Garden  The Ivy  ArtPhilly  Suveto  Breck  SignAgent  A21  The Muse  Versa  Suffolk  Penn’s Landing Park  Radiesse  Fuse  Illustrations