For over a decade, A21 has been on a mission to abolish slavery across the globe. Their mission has always been about the story of one–and how the one became many. For their 2022 EOY donation drive we were tapped to help develop a campaign identity revolving around this idea of “the one.” One contribution can make a massive difference. It can help uplift the one woman, the one man, the one child trapped into enslavement. And when the one becomes many, change is possible. One life at a time—until every person is free.

Project Information
2022 | J2
Design Lead — Ronnie Alley
CD — Jason Rothman

Campaign Identity
Digital Marketing