With an almost 100-year legacy of environmental conservation, Santa Barbara Botanic Garden serves as a model for the conservation and promotion of native plants as a solution to climate change. Despite their mission, the Garden had been widely perceived as just another pretty place to visit. With this in mind, we reimagined their brand identity and voice to help inspire the public to harness the power of native plants.

Project Information
2022 | J2
Design Lead — Ronnie Alley
CD — Cara Cox

Brand Identity
Web Design
Print Collateral