With the rise of social media and it’s effects on the beauty industry, noninvase cosmetic treatments have become more and more popular among younger generations. Radiesse, developed by Merz Aesthetics in 2006, wanted to harness this new generational shift and came to us for a brand refresh and campaign identity. Highlighting the fact that Radiesse works along with your body’s natural collagen system, we developed a clean and subtle brand that feels as natural as the results from Radiesse itself. 

Project Information
2021 | MullenLowe
Design Lead — Ronnie Alley
CD — Lauren Schroeter

Identity Refresh
Campaign Development
Print Collateral
Digital Ads